serviceS: brand messaging, Sponsorship Proposal
location: Islamabad, Pakistan
Industry: Sports & Entertainment
BRAND: Mega Stars League
The Details:
MSL (Mega Stars League) is a cricket league founded by world-renowned cricketer Shahid Afridi. But to call it just a cricket league would be an understatement – in a never-before-seen format, MSL combines the country’s love for cricket with the entertainment industry to create an unparalleled “cricketainment” platform.
Inspired by timeless lessons from Pakistan’s most revered sport, our vision is to enrich our culture and strengthen the bonds of unity by championing fresh talent on the pitch, and supporting our treasured former players long after the last match.
VISION STATEMENT
Marketing: MediaSniffers
Creative Team
The Results
The MSL team originally reached out for help in formulating a proposal for potential sponsors – but after some market and brand research we decided to first strengthen their brand foundations. I polished up their mission and vision statements, core values, and unique positioning – especially highlighting how special and influential cricket is for Pakistanis – to really speak to their strong brand presence and social impact. With this renewed foundation in place, I drafted their well-defined goals for the upcoming season (including what activity areas they are targeting), and why sponsors should participate in the league.
The Copywriting
After the resounding success of their inaugural season in 2022, the MSL team wanted to further elevate their experience for players, celebrities, and fans alike and amplify the league’s impact. And with Season 2 featuring a star-studded lineup of over 120 national cricketers and celebrities, their messaging needed some finessing to match up (pun intended, sorry) with their marketing efforts.
The Client
About The Project
MediaSniffers
Sarah's ability to understand the intricacies of the sports industry, coupled with your strategic insights and practical solutions, has been invaluable. She brought a fresh perspective and innovative strategies that I hadn't considered, which were crucial in overcoming the logistical and operational challenges I was facing. Her expertise in player management and brand partnerships helped me create more streamlined processes and maximize opportunities for both the leagues and the players.
By collaborating with Sarah, my challenges were addressed systematically, resulting in enhanced operational efficiency, better player management, and more successful commercial engagements.
Taking the leap to work with a new professional can be daunting, especially when it comes to managing something as complex and multifaceted as sports leagues and player endorsements. Before engaging with Sarah's expertise, I was grappling with these complexities. The major challenge was balancing the operational demands of the Mega Stars League (MSL) while simultaneously ensuring players received optimal opportunities for commercial activities with various brands.
Client Experience
Charity Partnership
Brand Story
Mission Statement
If you’re an impact-driven visionary with your heart set on serious results, you’re in the right place. Let’s chat about your business and how I can help you take it to the next level.
Ready for results like this?
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