service: brand messaging
location: Charlotte, NC
Industry: Legal, Saas
BRAND: INform54 (Society54)
The Details:
INform54 is a gamified growth enablement software for law firms, empowering teams to focus on activities that maximize their ROI and boost productivity.
With action-focused reporting, clear firm visibility, and momentum-building gamification on a powerful integrated platform, Inform54 is specifically designed for MBD experts and attorneys to maximize ROI, ignite collaboration, power up productivity, and unleash their growth potential.
Made for legal professionals by legal professionals, Inform54 transforms work into a dynamic, results-driven strategy so your firm can win more business and dominate the industry.
BRAND POSITIONING
Marketing Strategy: Brands x Humans
Creative Team
The team approached my good friend Jenny Farias, from Brands x Humans, and I for help. Launching their new product into the world, Jill and Heather were starting from scratch with their marketing – which is why they needed a quick but powerful brand message to hit the ground running. Jenny and I started by creating detailed personas for their two audiences (attorneys and MBDs), highlighting the pain points, desired transformation, and core message for each avatar. We then strategized how to differentiate INform54 from other project management tools and CRMs by leaning into their specificity for law firms and the gamification features of the platform. With foundational brand messaging in place – including a tagline and elevator pitch, value prop, and a super fun word bank – Heather and Jill had the perfect starting point to confidently and effectively introduce INform54 to law firms.
The Copywriting
INform54 is a gamified growth platform for attorneys and marketing/business development professionals (MBDs) to maximize their productivity and increase firm revenue. The software is created by Jill Huse and Heather McCullough, co-founders of Society54, a consulting firm for professionals. With several years of experience each in the legal industry, the duo was deeply familiar with the intricacies and challenges of law firms – perhaps most noticeably how departments were working in silos. They wanted to create a tool that would bring teams together, while transforming tedious work into fun and motivating tasks.
The Client
About The Project
Value Proposition
Key Differentiators
If you’re an impact-driven visionary with your heart set on serious results, you’re in the right place. Let’s chat about your business and how I can help you take it to the next level.
Ready for results like this?
© 2024 SARAH KHAN CREATIVE | ALL RIGHTS RESERVED | LEGAL | SITE CREDIT
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If you know your message is holding you back from standing out in a sea of competitors, reaching your dream clients, and maximizing your impact – but have no idea where to get started – I’m here to guide you!
Download my FREE guide to creating an irresistible and effortless brand message, using the exact actionable tips and proven strategies I implement for my brand message clients, along with tons of examples so you can see them in action.
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