To transform the global CX and contact center industry with a marketplace platform that connects industry players, produces efficiencies, and improves business outcomes.
MISSION Statement
service: brand messaging
location: Raleigh, NC
Industry: B2B
BRAND: ArenaCX
The Details:
ArenaCX is a global marketplace platform for outsourcing and contact center solutions. Initially known for their BPO labour services, the startup rapidly grew in just a couple of years and now offers CX consulting services, a complete tech stack for contact centers, and systems implementations for companies.
ArenaCX
AT A GLANCE
Marketing Strategy: Brands x Humans
Website Copy: Lexi Williams
Creative Team
We started with developing several customer personas for their different audiences – including BPOs, tech partners, channel partners, and businesses of all sizes – by creating distinct messaging to address their unique needs and pain points. To position them as the go-to marketplace for CX operations, we expanded their messaging to include their robust contact center solutions, promote their partnerships with well-known companies, and emphasized their impact-driven approach to streamlining business processes.
The Copywriting
While wanting to be known for the immense value and convenience of their platform, the ArenaCX team didn’t want to be seen as a broker or low-cost marketplace – or that they were trying to commoditize the industry. To facilitate the new direction of their business and establish them as impact sourcing experts, ArenaCX needed a brand messaging and website refresh to reflect their current value proposition, new service offerings, and impact capabilities.
The Client
The Full Tour
About The Project
Brand Story
Brand Positioning
Highlight Reel
If you’re an impact-driven visionary with your heart set on serious results, you’re in the right place. Let’s chat about your business and how I can help you take it to the next level.
Ready for results like this?
© 2024 SARAH KHAN CREATIVE | ALL RIGHTS RESERVED | LEGAL | SITE CREDIT
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