To be the trusted companion on every athlete’s journey to achieving their personal best, with cutting-edge, results-driven sports drinks that fuel their passion, supercharge their performance, and support their overall wellbeing.
Mission STATEMENT
serviceS: brand messaging, Pitch Deck
location: Pakistan
Industry: Food & Beverage
BRAND: 10Z
The Details:
10Z is Pakistan’s first-ever sports drink brand, revolutionizing the country’s beverage industry by supporting athletes of all levels and at every stage of their training and competition. The local brand was founded by world-renowned cricketer Shahid Afridi, who wanted to bring a premium choice of tasty, accessible, affordable sports drink options for both professional athletes and sports enthusiasts across the country.
10Z
AT A GLANCE
Marketing: MediaSniffers
Creative Team
- Brand Collaboration: Facilitated successful collaborations between 10Z and major outlets, leading to a 20% increase in commercial activities.
- Revenue Growth: Implemented marketing strategies that led to a 35% growth in revenue from commercial partnerships and brand endorsements.
The Results
As an essential part of the pitch deck, I created a strong brand foundation for the 10Z brand that included their mission, vision, and brand positioning statements along with their target audience and customer profile. With these key components to guide our messaging, I formed the pitch deck, starting by outlining the problem and market need for a solution. I then dived into the competitive advantages of the 10Z brand and key product benefits – most importantly how the drink is created by athletes for athletes, being scientifically proven to boost performance and keep athletes energized throughout physical activity. Working backwards, I packed all this information into a powerful elevator pitch-style About Us and Product Overview that can be used in media kits.
The Copywriting
To introduce their product and enter the local market, the 10Z team wanted a compelling pitch deck that showcased their unique selling proposition to local channel partners. With only two foreign companies reigning as the unchallenged market leaders – limiting market supply, distribution channels, and consumer choice – they particularly wanted to highlight the overwhelming need for a local high-performance sports drink solution for the Pakistani market.
The Client
The Full Tour
About The Project
MediaSniffers
- Mohammad Ibtisam
She brought a fresh perspective and innovative strategies that I hadn't considered, which were crucial in overcoming the logistical and operational challenges I was facing. Her expertise in player management and brand partnerships helped me create more streamlined processes and maximize opportunities for both the leagues and the players.
By collaborating with Sarah, my challenges were addressed systematically, resulting in enhanced operational efficiency, better player management, and more successful commercial engagements.
Sarah's ability to understand the intricacies of the sports industry, coupled with her strategic insights and practical solutions, has been invaluable.
Client Experience
Key Benefits
Target Audience
Athletes relentlessly push themselves to the limit – both mentally and physically. They are defined by their tenacity, constantly seeking new challenges and striving for excellence at any cost. And that's why they need the same excellence that can match their intense active lifestyle.
Current Challenges
They are struggling to:
Desired Benefits
They are seeking a high-quality sports drink that will:
Current Challenges
They are struggling to:
- Achieve peak performance and speed during high-intensity games and workouts.
- Maximize endurance and maintain a healthy electrolyte balance.
- Minimize dehydration and fatigue, and accelerate recovery.
Desired Benefits
They are seeking a high-quality sports drink that will:
- Optimize overall athletic performance and enhance endurance through scientifically-proven formulations.
- Deliver fast-acting energy, provide rapid hydration, replenish electrolytes, and promote muscle recovery.
- Offer optimal nutrition with natural ingredients and refreshing flavours.
Customer Profile
Created by athletes, for athletes – here is Pakistan’s first-ever sports drink.
Whether competitive or recreational, 10Z empowers sports lovers across the country to excel by delivering unparalleled hydration, performance enhancement, and optimal nutrition. Our accessible health-first hydration solutions – carefully formulated with a relentless dedication to quality and innovation – enable peak performance so we can support every Pakistani athlete in achieving greatness.
Brand Positioning
Highlight Reel
If you’re an impact-driven visionary with your heart set on serious results, you’re in the right place. Let’s chat about your business and how I can help you take it to the next level.
Ready for results like this?
© 2024 SARAH KHAN CREATIVE | ALL RIGHTS RESERVED | LEGAL | SITE CREDIT
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